Role:Creative Director + Design Type: Packaging Year: 2021
overview
Jewish Women International is the leading organization working to prevent violence against women and girls. Through healthy relationships, education, financial empowerment, and women's leadership, JWI gives women the power to control their lives- and create a world in which all may thrive.
problem
JWI wanted us to create the visual identity and packaging design for a customized deck of conversation cards aimed to open up important conversations about relationships, friendships, and family.
Named, Unboxed, the final design tied perfectly with JWI's current brand identity while taking on a different visual direction. The final designs were modern, dynamic, and colorful - apealing to a diverse audience. I designed the overall identity and systems, and provided creative direction for the packaging design and social marketing launch.
