Role:Creative Director + Brand Designer Type: Branding Year: 2019
overview
Better Retro is an online vintage clothing and record store with a big social media presence.
problem
Creating a brand identity and website for an online vintage clothing and record shop. The client wanted their brand identity to represent the name Better Retro, include graphics and patterns, and have social media direction for photography.
solution
The final brand identity for Better Retro was inspired by 60s and 70s color palettes, graphics and type treatments. Their website and social media accounts utilize brand assets while highlighting photography. Other design assets such as email marketing and swag leaned into the graphic and playful side of the brand identity.
