The Little Beet

Brand Identity, Print, Digital,

In-store Signage, Experiential,

Packaging, Apparel

What grows together, goes together.

The Little Beet wanted their re-branding to be fresh, playful, and organic, with a focus on clean iconography and patterns. Their previous design included a mixture of typefaces, graphic influences and a beet inspired color palette. Updating and consolidating The Little Beet’s visual identity included a redesign of digital assets, menus, printed collateral, apparel, packaging and several store interiors.

Agency: Aurify Brands

Role: Lead Graphic Designer