World of Kiehl's
Experiential Design, Event Branding, Activation Signage, Wall Vinyls, Graphic Photo Backdrops
Natural within since 1851.
We partnered with global skincare brand Kiehl’s to produce their multi-day experiential summit, World of Kiehl’s, where media and influencers from each of Kiehl’s major international markets are invited to NYC for a complete brand immersion featuring skincare seminars, avocado themed breakfast and exclusive new product sneak peaks.
As the lead graphic designer for this series of events, I worked with Kiehl’s branding to develop fresh assets for their guest hotel customization, Avocado Breakfast Product Launch, CalenduLAB, and Made Better. This included all event signage, graphic floor and wall vinyls, large scenic product bottle labels, digital projections, graphic photo backdrops for influencers and all guest activation signage.
Agency: David Stark Design and Production
Role: Lead Graphic Designer
Hotel Customization
Customized elements for the guests to enjoy upon their arrival at The Hoxton in Brooklyn, NY.
Avocado Breakfast
This event allowed guests to enjoy an avocado themed breakfast on the roof of the Hoxton Hotel and be introduced to Kiehl's new Avocado Hydration Mask.
CalenduLAB
This immersive event allowed attendees to get up close to Kiehl's new product launch and experience their ingredients (calendula petals) and effects, including petal-soft skin and lasting hydration.
Bottle Interior
Large Product bottle provided a photo backdrop outside and inside the bottle.
Made Better
This event helped educate guests on Kiehl’s sustainability initiative by taking them on a pedicab journey through different makeshift landscapes. Each section focused on a different sustainability effort using videos, interactive installations, and product displays.
