The Little Beet

Bryant Park Store Design

Brand Identity, Experiential Design, In-store Signage and Decor, Window Vinyls, Packaging and Apparel

It's all good.

I developed a visual identity for The Little Beet’s store opening in Bryant Park, NYC. For this store opening, I expanded the LB's branding to include additional palette options and geometric patterns to contrast their muted pastels and organic iconography.For the store opening, I designed custom shirts for the team, in-store printed posters, sourced hexagonal mirrors, and designed a corner nook full wall graphic with dimensional lettering for an “instagramable” moment for guests.

Agency: Aurify Brands  

Role: Graphic Designer