Concept and design for large scale mural at The Little Beet’s Midtown Manhattan location. This brand is inspired by local, seasonal and natural ingredients, while carefully sourcing from farmers and purveyors they trust. This mural design acts as an interactive and educational experience for customers and team members. The map illustrates unique urban farms all over Manhattan, Queens, The Bronx, New Jersey, and Brooklyn and is accompanied by a postcard takeaway for customers to read more about 7 highlighted urban farms.

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Agency: Aurify Brands

Role: Graphic Designer