Target x Vineyard Vines

Event Signage and Wayfinding, Decorative Graphic Prints, Photo Backdrops and Tote Bags

The beach comes to NYC with a

match made in heaven.

Target Beach was a beach themed event our team designed to celebrate the launch of Vineyard Vines for Target. Located at North Cove Marina at Brookfield place, this product launch included a series of beach inspired family friendly activities and a pop up shop that offered guests the chance to be the first to shop the collection prior to the launch date. I designed a large trompe l'oeil tent interior, branded marina flags, directional and informational signage, bicycle photo backdrop, and tote bags.

Agency: David Stark Design and Production

Role: Lead Graphic Designer