Role:Creative Director + Brand Designer Type: Branding Year: 2022
overview
RootOne is an ambitious new initiative that aims to bring tens of thousands of Jewish teens from the US to Israel on immersive teen trips. Powered by non-profit, The Jewish Education Project, RootOne was created to elevate and increase participation in their Israel travel programs.
problem
The client wanted a brand identity that would embody their mission and appeal to their diverse audience of teens, parents, partner organizations and stakeholders.
solution
The identity created is bold, modern, minimal and dynamic. It represents travel, navigation, and exploration.
