Reimagining the poverty fight

Robin Hood Foundation Investors Conference is a one-day experience that brings together 700 elite finance industry leaders for a series of keynote speakers, breakout sessions, networking opportunities, and gracious hospitality. Throughout all of these guest touch points, I seamlessly integrated sponsor presence into to the overall look and feel in order to maintain Robin Hood’s signature style and brand identity.

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This recent iteration’s graphic identity focused on pattern play and arial view desk set ups with a bold color palette. The patterns created had an effective use of push and pull through scale and detail. Items like books, calculators and pencils were all developed into large scale wall patterns and optimal locations for messaging throughout the event space.

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Agency: David Stark Design and Production    

Role: Lead Graphic Designer

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