PopSugar is the leading digital lifestyle brand for millennial and Gen-Z women. They hosted an event called The Sugar Chalet that took place Nov 5th 2018. The event was tucked within Bryant Park’s Winter Village, intended to help kick the season off right with a gifting suite, yoga beats, a wellness retreat, seasonal treats, makeovers, shopping, lounges and more.
problem
Popsugar reached out to David Stark Design to design and fabricate visual elements and activations for this event. They wanted the event to have a brand identity that had a cozy winter chalet aesthetic.
solution
As the graphic design lead for their winter Popsugar Chalet, I worked on creating a brand identity for the event used for large scale outdoor windows, social media, scenic backdrops, sponsor collateral and wayfinding. The event interior was intended for guests to feel like they were transported into a magical winter wonderland, where the apres ski life looms large, complete with cozy corners, snowy backdrops and guest activations.
