Popsugar

Sugar Chalet

Brand Identity, Illustrations, Experiential, Event Signage, Web, Packaging

The perfect holiday hideaway and winter wellness retreat.

PopSugar is the leading digital lifestyle brand for millennial and Gen-Z women. As the graphic design lead for their winter Popsugar Chalet, I worked on creating a brand identity for the event used for large scale outdoor windows, social media, scenic backdrops, sponsor collateral and wayfinding. The event interior was intended for guests to feel like they were transported into a magical winter wonderland, where the apres ski life looms large, complete with cozy corners, snowy backdrops and guest activations.

Agency: David Stark Design and Production

Role: Lead Graphic Designer