melt shop

Role:Creative Director + Brand Designer     Type: Branding    Year: 2021


 

overview

Updating and consolidating Melt Shop’s visual identity included a redesign of all store interiors, menus, printed collateral, digital assets, apparel, and packaging.

problem

Melt Shop wanted their re-branding to be modern, clean, and minimal, with a focus on mouth-watering food photography.


solution

After many several rounds, we landed on the logo and brand identity that captured the organizations professionalism, strength, forward momentum, while representing their three divisions. The final logo set included a wordmark, logomark, and a combination.

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