Take Care New York
Logo Design, Brand Identity, Brand Guides, Brand Assets.
A casual bistro serious about
making your day
In Good Company Hospitality came to us for naming, positioning and full brand identity for a new restaurant in the Shelburne Hotel in Murray Hill, NYC. Over the course of this project duration, we moved through several phases including initial discovery and strategy, followed by a robust design exploration to ultimately deliver brand assets and brand guidelines.
Take Care New York captured the brand's tone of voice of being everyday, grounded, trusted and charismatic. The primary logo is hand drawn to emphasize a unique and approachable experience in the restaurant. The minimal yet bold palette allows the hand drawn illustrated elements to feel elevated vs.playful. The brand assets allow the design applications to feel dynamic, personal, modern, and charming.
Role: Senior Graphic Designer
Creative Director: JP Chirdon