Brand Identity, Packaging, Art Direction on Card Designs and Social Media Campaign
Opening Important Conversations
Jewish Women International (JWI) is the leading organization working to prevent violence against women and girls. Through healthy relationships, education, financial empowerment, and women's leadership, JWI gives women the power to control their lives- and create a world in which all may thrive. Unboxed is a customized deck of conversation cards aimed to open up important conversations about relationships, friendships, and family. They wanted a brand identity for the packaging and cards that would feel modern, playful and bright and would appeal to a diverse audience.
I provided art direction for the card design and social media campaign.
Role: Associate Art Director and Senior Graphic Designer
Graphic Designers: Carly Castle, Molly Lee