Role: Creative Director + Designer Type: Branding Year: 2023
overview
Dera Lee Productions is an award winning event production and design agency that brings brand campaigns to life through an in depth understanding of the event industry, theater arts, and marketing trends. With a background in the theater arts, they believe events are all about story-telling. They promise that every event has the energy and ingenuity of opening night and the expertise of a 10-year run.
problem
Dera Lee reached out to me about a re-brand of their logo, visual identity and web design direction. They wanted their re-brand to capture their tone of voice, while creating a sense of curiosity through their new brand identity, encouraging people to explore more and get to know DLP better. At the core, DLP is feminine, empowered, bold, daring but above all approachable, reliable and professional.
solution
The final product is a complete shift for Dera and her team, in a way that can help propel them forward and be unapologetically feminine, theatrical, bold and playful. As a female run and led company, this new visual representation will help DLP enhance their differentiation amongst the male dominated Event Production field.
